The North American 2008 Advertising Effectiveness Awards, better known as the Effies, are some of the most prestigious awards in the world. An Effie is not just about creative filmflammery, it is about outstanding work, delivering knock out business results.

We are particularly proud to have won a Effie for our client Crocs™ with their campaign ‘Take a Closer Look’ in the fashion/style category, a particularly difficult category this year which only saw a total of two awards given.

Crocs faced a number of challenges. They were a one-product company, competing in a market dominated by global brands, and battling against an onslaught of copy-cat rip offs of their hero shoe, the classic clog-style Croc.

With a well rounded marketing strategy, Crocs and TimeZoneOne grew new shoes styles to 67% of total sales, in addition to growing total Crocs sales to 19 million pairs, 180% above target.



To view the award winning creative or read the full case study, download the attached PDFs or scan the images.